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Our client is an established Kuwait-based FMCG company specializing in premium food products, with a strong presence across retail and distribution channels.
About the Role
The Trade Marketing Officer will be responsible for ensuring that the company's products, displays, promotions, and point-of-sale materials are consistently and effectively presented across assigned retail outlets.
This is a field-based role that combines retail execution, merchandising compliance, sales performance monitoring, and market intelligence.
Key Responsibilities
Conduct regular field visits across assigned retail outlets.
Monitor product availability, positioning, planograms, stock levels, and display standards.
Ensure promotional activities, pricing, and communication materials are implemented accurately and on time.
Inspect point-of-sale materials and display stands to ensure proper installation and maintenance.
Identify execution gaps and follow up on corrective actions.
Support new product launches, listings, displays, and promotional visibility.
Monitor outlet- and category-level sales performance.
Investigate factors affecting performance, including availability, assortment, pricing, and display quality.
Track competitor pricing, promotions, launches, shelf space, and merchandising activities.
Prepare field visit reports supported by photographs, findings, and recommendations.
Coordinate with Sales, Marketing, Operations, Warehouse, and Merchandising teams.
About You
Bachelor's degree in Marketing, Business Administration, or a related field.
Between 5 and 10 years of experience in trade marketing, merchandising, or retail sales execution within the FMCG sector.
Strong knowledge of planograms, merchandising standards, promotions, and POSM management.
Ability to interpret sales and market data and identify causes behind performance trends.
Strong reporting, documentation, and follow-up skills.
Familiarity with ERP or merchandising monitoring applications.
Proficiency in Microsoft Word, PowerPoint, and Excel.
Good command of English; Arabic would be an advantage.
Valid Kuwait driving license and willingness to travel daily between retail outlets.
